From 20 years of advisory work — for IT and software companies
For more than two decades, Andreas Dorsch has supported owners and managing directors of IT and software companies through the decisive phases of their growth. Through COD CONSULT, he works as an independent advisor at exactly the turning points where last year's roll-forward stops working: business model shifts, succession, building a partner channel, regional expansion, plateau phases, and a shrinking installed base.
A recurring pattern emerged from this work: mid-sized IT and software businesses either don't plan in a structured way at all — or get lost in spreadsheets that nobody understands anymore. Strategic clarity at management level often dies at the complexity of the company's own Excel files.
Sales Planner is the direct response. Andreas built the tool to encode the three steps he runs through with clients again and again: assess maturity honestly, back-calculate the five-year plan, translate revenue targets into weekly sales activities.
Sales Planner is deliberately not another CRM and not a daily-business tool. It is the structured sparring partner for owners, managing directors, and sales leaders who want to give their IT or software business a defensible growth path — credible to the advisory board, the bank, and the team.
Three convictions behind Sales Planner
Reflection before action
Whoever plans without an honest maturity check is planning wishful thinking. Structured self-diagnosis is the starting point of any defensible growth strategy.
Clarity before complexity
A five-year plan whose logic cannot be explained in ten minutes is no use to an advisory board, a bank, or your own team. Sales Planner forces clarity.
Execution before sugar-coating
Plans that are not translated into weekly sales activities stay slides. Only plan-vs-actual turns a plan into actual steering.
"Working with Andreas is a pleasure — he is a highly organized, customer-focused sales professional. Andreas listens carefully, asks the right questions, builds trusted relationships, and acts proactively. Prospects enjoy talking to him because he uses their time well and informs them rather than just asking for something. When sales is struggling, Andreas brings many ideas and leverages his network to turn the situation around."
Background & focus
Founder of Sales Planner & COD CONSULT
Sales Planner as a tool for maturity, five-year planning, and execution steering — complemented by personal support at turning points.
Strategy and sales advisory
Supporting owners and management teams through business model shifts, succession handovers, channel build-outs, and regional expansion.
Growth at turning points
Structured method instead of gut feeling: honest diagnosis, defensible plan, visible steering — the three steps Sales Planner is built on.
Topics Andreas speaks and writes about
Maturity diagnostics for IT and software companies
Talks & advisory board mandates
Five-year planning with back-calculation
Workshops with management teams
From revenue target to weekly sales activity
Owner-led advisory engagements
Building a sustainable partner channel
Channel strategy support
Your questions — answered directly
The most common questions before the first call
Still have a question? Andreas responds personally — usually within 24 hours.