Strategic Sales Planning Software for Growing IT & Software Companies
Sales Planner is the sales planning software built for owners, managing directors, and sales leaders steering an IT or software company through a growth turning point. Assess your maturity, build a five-year plan, and translate it into weekly activities, one tool, hosted in Europe.
No credit card · 2 weeks full access · GDPR-compliant
Trusted by leading B2B teams
Move Beyond Spreadsheets and Strategic Brainstorming
One platform, three disciplines, 100% results — built by Andreas Dorsch from two decades of advising IT and software companies.
Diagnose where you stand, calculate where you're headed, and steer every week in between, independently or together.
Set your year-five target and watch the logic trace itself back to today's first move.
Bring in management, sales, controlling, and the advisory board — full visibility, and no surprise invoices.
Whoever plans without an honest maturity check is planning wishful thinking. Clarity comes before complexity.
Why Is Sales Planner a Strategic Turning Point
Sales Planner isn't another inbox to check or a CRM stand-in. It's the strategic planning layer for owners, managing directors, and sales managers ready to move their IT or software company into its next stage of maturity. Drawing on more than 20 years of advising IT and software providers, Andreas Dorsch designed Sales Planner as a guided path through three disciplines: know where you stand, calculate where you're going, and manage the distance between.
Good sales planning covers:
- Diagnosing the maturity of lead generation and sales processes
- Modelling realistic conversion rates
- Defining and sizing the addressable market
- Reverse-engineering a five-year plan from your revenue target
- Mapping the funnel from first outreach to closed deal
- Sizing headcount needs and setting attainable quotas
From Spreadsheet Sprawl To Structured Sales Planning Software
Three modules. Each stands on its own. No CRM integration required.
Establish Your Maturity Baseline
A structured diagnostic spanning strategy, market, sales organisation, and management. You'll walk away with a clear-eyed view of your strengths and the specific gaps to close, no consultant-speak, no sugarcoating. Roughly 30 minutes to a finished profile.
Calculate The Five-Year Plan
Name your year-five revenue target. Sales Planner works backwards to surface the pipeline, win rates, and capacity each business unit will need. Adjust any assumption and watch the ripple effect instantly. Five years, calculated in reverse.
Steer Implementation
The plan becomes a monthly cadence of concrete sales activity. You and your team see exactly what's needed to stay on pace and catch deviations long before they threaten the annual number. Target vs. actual, visible every week.
Three Modules, One Sales Planning Software
Built for what IT and software companies actually need at a turning point — not a feature list nobody maintains.
Establish Maturity
A structured self-diagnosis across strategy, market, sales organisation, and management. You'll walk away with a clear-eyed view of your strengths and the specific gaps to close, no consultant-speak, no sugarcoating.
- 4 dimensions examined
- Specific, prioritised actions
- Board-ready documentation
- About 30 minutes to a profile
Plan & Calculate
Name your year-five revenue target. Sales Planner works backwards to surface the pipeline, win rates, and capacity each business unit will need. Adjust any assumption and watch the ripple effect instantly.
- Five-year horizon
- Reverse calculation engine
- Versioned assumptions
- Bank and board-ready
Steer Implementation
The plan becomes a monthly cadence of concrete sales activity. You and your team see exactly what's needed to stay on pace and catch deviations long before they threaten the annual number.
- Monthly steering figures
- Management-level target-actual view
- Early warnings, not quarterly shocks
- Control, not hope
Why Spreadsheets and Traditional Consulting Fall Short
Built Explicitly for Complex Tech Sales Environments
Owners and managing directors of IT and software companies who need a durable growth path at a turning point, not a rerun of last year's numbers.
Where the impact lands hardest
Sales Planner is the sales planning software built for software and IT sales organisations navigating complex, multi-stakeholder B2B deals.
- ISVs (Independent Software Vendors)
- VARs (Value-Added Resellers)
- Software houses
- MSPs (Managed Service Providers)
What You Actually Walk Away With
Three levers that turn unpredictable growth into a forecast you can defend in the boardroom.
- Predictable new-business growthTrade gut feeling for a forecast people actually believe.
- A shorter sales funnelFewer deals stall out; more close on schedule.
- One strategic directionSales, marketing, and leadership are finally pulling the same lever.
Typical Turning Points
Moments where owners and managing directors need clarity, fast.
- Shift
Business model shift: Moving from license or project revenue to SaaS or subscription.
- Handover
Ownership handover: Passing the company to the next generation or a new owner.
- Plateau
Plateau or shrinking base: Growth has stalled, and it's time for structure, not hustle.
What Sales Leaders Say About Working With Andreas
CEOs and revenue leaders
„Working with Andreas is goal-oriented and efficient."
- An outside view of our organization and its possibilities
- Experience defining the processes the new business model requires
- The necessary steps for the go-to-market strategy
„Andreas helped us tremendously to build a partner channel and define the processes we needed. His network and open manner allowed us to extend our reach across many partners. In direct sales we broadened our perspective and left our comfort zone, which delivered new insights. We strongly recommend working with him."
„Working with Andreas is a pleasure — he is a highly organized, customer-focused sales professional. Andreas listens carefully, asks the right questions, builds trusted relationships, and acts proactively. Prospects enjoy talking to him because he uses their time well and informs them rather than just asking for something. When sales is struggling, Andreas brings many ideas and leverages his network to turn the situation around."
Your Business Case, Calculated In 30 Seconds
See what sharper sales forecasting is actually worth to your organisation.
Your value contribution in detail
Move the sliders — the numbers below adjust live to match your sales organization.
Methodology & assumptions
Calculation: (1) win-rate uplift × qualified pipeline × deal size, (2) additional deals/rep = N × (1 / (1 − compression) − 1), capped by physical cycle capacity, (3) recovered hours = reps × hrs/week × reduction × 46 selling weeks, valued at fully-loaded cost / 1,880, (4) additional revenue = baseline × coverage uplift. Win rate clamped to min. 5% to avoid unrealistic upside. Defaults are intentionally conservative; actual results depend on your starting point. This estimate is not a quote.
No credit card · Reply within 24h
Transparent pricing. No surprises.
Hosting, updates and support are always included.
Evaluate risk-free — no credit card.
- Term: 2 weeks
- Access to core modules: Selected modules
- Support: Email support
- No credit card required
Full feature set — predictable annual cost.
- Term: 1 year (renewable)
- Access to core modules: Full access
- Updates included: Yes, ongoing
- Support: Standard support
No credit card · Reply within 24h
Pay once — no recurring fees.
- Term: Unlimited
- Updates included: Yes, lifetime
- Support: Priority support
“If Sales Planner doesn't demonstrably improve your sales, I don't want your money.”
Your questions — answered directly
The most common questions before the first call
Still have a question? Andreas responds personally — usually within 24 hours.
Hi, I'm Andreas — and this is my promise
"I built Sales Planner from more than 20 years of advisory work with IT and software companies — so you have structure instead of gut feeling at turning points. If the tool doesn't bring your business clarity, I don't want your money."
More about my story →Ready to Build Your Five-Year Plan?
Start with the maturity check — free, no credit card, results in 30 minutes.