External positioning and internal principles belong together. This session connects value propositions and differentiation with vision, values and leadership — so everyday decisions follow a clear direction.
For owners, managing directors and sales leaders in medium-sized businesses who want to plan sales and leadership together and turn growth targets into practical action.
How value propositions, differentiation and evidence support positioning beyond interchangeable quality claims.
How vision and leadership principles become guidelines that actually shape everyday work.
Where AI helps with competitor research and why differentiation must come from the business itself.
Andreas and Markus connect market positioning with the guiding principles for leadership and organisation.
The hosts show how to test positioning for interchangeability and translate values into practical decision rules.
Time for your questions: What genuinely distinguishes your business, and which decisions change because of your values?
Founder, Sales Planner
For more than two decades, Andreas has supported owners and managing directors of IT and software companies at pivotal stages of growth. With Sales Planner, he translates maturity, planning and sales activities into reliable business management.
LinkedIn profileLeadership & Organisation, Leadership Planner
Markus is the founder and managing director of RMS GmbH and helps organisations turn strategy into tangible results. His experience in management, consulting and three start-ups combines a corporate perspective with entrepreneurial reality.
LinkedIn profileBook your spot for November 20, 2026, 11:00 – 12:00. The live webinar is held in German.
Free live webinar
November 20, 2026 · 11:00 – 12:00
You will be taken to the registration page, where you can enter your contact details.
